About PuMa Founder

Margaret Pulles Machado, President & CEO 

In 2006, Margaret Pulles founded, in Tucson, Arizona, PuMa Communications & Cultural Services to offer clients of all sizes and backgrounds quality public relations services they truly need. Since then, Ms. Pulles has helped a roster of clients achieve their communications objectives, including artists, authors, city governments, museums, nonprofit agencies, cultural institutions, public officials and business leaders.  

Prior to PuMa, Ms. Pulles held a number of senior positions and has established a career of proven accomplishments in communications, government relations, development and cultural affairs. In 2003, Margaret served as the Director of Communications and Public Affairs at the Miami-Dade Expressway Authority (MDX) where she managed a $2.1 million budget and successfully developed and implemented effective communications and government relations strategies for the agency promoting and educating government officials and the general public on transportation matters, innovative technologies and construction projects.

As the Vice-President for Strategic Development of the Miami Museum of Science, she was responsible for the overall coordination of the $220million science museum project. She served as a strategic advisor to the director, board members and development unit. She was the government relations strategist and liaison. She helped secure $10million in Letters of Commitment that allowed the museum to obtain matching funds from the City of Miami, critical to the planning phase of the project. Her vision, strategic thinking and management skills enabled the museum to pass a General Obligations Bond for $170 million for the new museum project.

As Deputy Director of the Smithsonian Institution's Affiliations Program, Margaret helped create the program's management infrastructure, managed a 3 million budget and helped secure over three hundred thousand dollars to support special initiatives that she created.  Margaret served as advisor to more than 40 museums and cultural institutions in the United States, Mexico, Puerto Rico, Panama and Australia on matters relating to increasing and diversifying visitor attendance, development, branding, public relations and Hispanic marketing. 

As Director of Public Affairs and Account Supervisor for Burson-Marsteller, she directed government relations activities and successfully managed accounts for  The Home Depot, Eli Lilly and Company, Coulter Corporation, French Trade Commission, and Owens-Corning among others. She created the community relations program “Winning Back Miami” to profile and position Burson as a community partner in South Florida. The Miami Herald issued an editorial in support of the program, receiving widespread attention for Burson while legitimately addressing community concerns. 

In 1991, Margaret was appointed to President George H.W. Bush's administration. At the U.S. Equal Employment Opportunity Commission’s Office of Communications and Legislative Affairs, she developed and executed national outreach strategies to help bridge differences between civil rights groups and the EEOC. She worked closely with the National Council of La Raza, LULAC, U.S. Hispanic Chamber of Commerce and others. Margaret served as agency spokesperson, discussing issues of discrimination with local and national media. In addition to her public education efforts, she produced and was featured in the well-received public service announcement on the Americans with Disabilities Act of 1990, which aired on Telemundo- and Univision-affiliated television stations nationwide and Puerto Rico.

As an administration official at the U.S. Department of Transportation’s Office Small and Disadvantaged Business Utilization, she developed  national minority business outreach strategies to increase small and minority business participation. She represented the agency on the U.S. Commission on Minority Business Development and worked closely with minority trade organizations such as the U.S. Chamber of Commerce, and the U.S. Hispanic Chamber of Commerce to promote DOT procurement and financial opportunities within the disadvantaged business community.

In Miami, Margaret served as Community Liaison to the Dade County Commission, counseling elected officials on issues that affected Dade County constituents. She worked with Dade’s culturally diverse community appearing frequently in mainstream, Spanish and Haitian media.  Margaret ran for the Dade County Commission in 1990, receiving widespread support and positive coverage from local media and organizations. 

Margaret, a native of Miami Beach, Florida, is first generation Cuban-American and has lived throughout the United States including New York City, St. Louis, Missouri, Tucson, and Washington, DC. She also resided in Mexico City and Monterrey where she obtained degrees and coursed studies at various institutions, including the Institute Technologique Franco-Mexicain in Business Administration; Instituto Tecnológico de Estudios Superiores de Monterrey in Humanities; and, International Relations at the Universidad Ibero-Americana.  She also coursed studies at the University of Miami in Business Administration,  Economic Development (French) at Georgetown University, and Strategic Development at the American Management Association. Margaret is proficient in English, Spanish and French.

Hablamos Espanol

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